Summit Session | February 28, 2021
Greg Hoffman: Former Nike CMO on How Creativity Can Shape Tomorrow's Leaders
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Greg Hoffman: Former Nike CMO on How Creativity Can Shape Tomorrow's Leaders
Former Nike CMO and VP of Brand Creative, Greg Hoffman, took to our virtual Summit stage to draw from his tenure at Nike to illustrate how empathetic leadership builds brands that power meaningful impact.
Recent research reveals that the majority of consumers believe companies have a responsibility to drive social change.
Never before has a generation cared so much about a brand’s values, whether or not they are sustainable, and how they are helping the community.
With a focus on this unyielding trend during his tenure as CMO of Nike, Greg Hoffman helped solidify the company as one of the most important brands on the planet as well as his own legacy as a preeminent expert in storytelling and modern branding.
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