DESIGNING A MARKETING ENGINE
Erik Huberman is the founder and CEO of Hawke Media, one of the most recognized marketing agencies of its era. In this series, Erik shares the systems-based philosophy behind that growth and a framework for building a marketing engine that adapts to changing platforms, consumer behavior and market conditions.

SESSION ONE | THURSDAY, SEPTEMBER 3 | 2-3 PM ET
The CEO’s Guide to Modern Marketing Systems

There is no single winning channel—but there is a framework. Learn how to engineer word of mouth, understand the difference between capturing and creating demand and build the right channel mix instead of chasing trends.

SESSION TWO | THURSDAY, SEPTEMBER 10 | 2-3 PM ET
Marketing Intelligence: How to Navigate Growth in a Chaotic Landscape

Learn what happens between discovery and purchase and how to build repeatable systems that stay top-of-mind, accelerate decisions and design for lifetime value, not just short-term ROI.

SESSION THREE | THURSDAY, SEPTEMBER 17 | 2-3 PM ET
Upgrade Your Marketing System

Without trust, nothing converts and everything becomes more expensive. Learn how consistency, third-party validation and identity-driven marketing build durable trust that compounds over time and makes every other part of your marketing more effective.