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Tara Pham

Numina
Brooklyn, New York

Empowering cities to become more responsive and equitable with technologies that provide data and intelligence without surveillance.

The problem

Most roads are designed to prioritize cars over people, resulting in millions of traffic related deaths and injuries worldwide every year. Often, this inequity is driven by a lack of non-vehicle data. Cities lack the right information to create mobility systems that foster a safe environment for bicyclists and pedestrians.

Our Approach

Numina measures street-level activity and makes anonymous intelligence useable for urban planners, mobility companies, real estate developers and community creators. This allows cities to identify problems and make informed decisions that enable vehicles, bicycles and pedestrians to share the road safely.

My Personal Hero

Terry Gross